God's Own French Brandy
Branding & Packaging Design
A legacy of fifteen generations combined with the finest grapes ever harvested, together bottle up as God's Own French Brandy.
The brief was to design an identity for a brand which would portray authentic French cues to the South Indian audience. Brandy consumption in South India alone contributes to 70% of the world consumption. The task was to craft and package an imported french brand at an affordable price-point for the ultimate consumer.
Since this product was named and targeted towards God's Own land, the thought behind the identity fit seamlessly - It is a concoction so pure that it has been created as if by god on his own, for god's very own.
The logo for the brand was hand lettered taking inspiration from black letter typography, colours chosen were to suggest a crafted and premium feel. The overall aesthetic of the brand was suggestive of regal cues.
