BarShala

Design for Social Media

It’s fun, it’s legal, and it’s for every drink lover! BarShala is a fun neighbourhood bar with an aﬀordable, enjoyable and accessible alcohol experience for all kinds of alcohol lovers.

The idea behind social media posts for BarShala suggests that the brand's mascot, Tunn Singh, the genie from the liquor bottle shows people how this super-bar is all set to serve it's patrons a good time in this “Peene Wallo Ka Paradise”.

Through the Hinglish approach of the brand, each post is suggestive of fun & desi-quirk. The loud and vibrant visual language is an attempt to communicate to the target audience in a taste of their own humour.